Brand Design: Krusty Seamen
Role: Led the brand design project end-to-end, with full creative ownership from concept through final delivery.
Design Challenge: Working independently meant fewer outside perspectives during ideation, which required additional time for exploration and refinement.
Design Process: Conducted visual research and client discovery to understand the client's personal preferences, then used those insights to narrow the direction and refine the design.
Outcome: Delivered a distinctive, playful final design that intentionally moves beyond conventional design norms.
Final Design
Process
Mindmap
Sketches
Color Scheme
Logo (Final)
Symbol (Final)
Product Sample