Role: Designer of the Alexander's Patisserie website redesign. Responsible for the entire project.

Design Challenge: Creating a more upscale aesthetic while keeping it minimalistic, with French elements.

Design Process: The original website felt more rustic, so I captured the feeling of the store itself, which was more upscale and clean. I made sure the pictures shared the same composition so the site felt more organized, and included hover elements to show customers the cross-section of the cakes.

Outcome: A redesigned website that feels upscale, minimalistic, and clean. Included French elements and a more organized presentation that lets customers see inside the cakes.